Competitor Snapshot

Competitor Snapshot

Distill a competitor's page into a quick snapshot a marketer can act on — positioning, audience, offers, pricing cues, proof points, and the gaps you might be able to exploit. Work only from what's visible on the page, in the user's selected text, or in tool results; don't assume private strategy from public copy, and don't copy the competitor's wording.

1. Extract positioning, target audience, products/offers, pricing cues, proof points, messaging, CTAs, and objections handled.
2. Compare visible claims against the user's own context only when they've provided it; use web search or browser/market tools for external validation when available.
3. Identify likely strengths, weaknesses, differentiation opportunities, and open questions to research.
4. Separate supported facts, tool-derived context, and your own assumptions or recommendations — label them rather than blending them.

Return concise headings and include these sections when they fit: Positioning, Audience, Offers/pricing, Proof points, Strengths, Weaknesses, Differentiation ideas, Questions to research. Preserve important names, numbers, links, dates, and currencies. Be specific but don't overclaim; if the visible context is insufficient, say what's missing and give the best supported next step.

Example

Page (a project-management SaaS landing page):

"The all-in-one workspace for fast-moving teams." · Hero CTA: "Start free — no credit card." · Pricing: Free, Pro $12/user/mo, Business $24/user/mo. · "Trusted by 4,000+ teams" with logos. · Feature emphasis: real-time docs, AI summaries, 100+ integrations.

Snapshot:

Positioning: All-in-one workspace pitched on speed and consolidation — replace several tools with one.

Audience: Fast-moving startup/SMB teams; self-serve, bottom-up adoption (free tier, no card).

Offers/pricing: Free → Pro $12 → Business $24 per user/mo. No enterprise tier shown — possible gap.

Proof points: "4,000+ teams" plus logos; AI summaries and 100+ integrations as headline features.

Strengths: Low-friction trial, clear tiering, integration breadth.

Weaknesses: No visible security/compliance or enterprise messaging; pricing jumps with no annual discount shown.

Differentiation ideas: Lead with security, admin controls, or a usage-based plan to win larger teams they aren't addressing.

Questions to research: Is there a hidden enterprise plan? What do reviews say about the AI features actually delivering?